France de Heere

A graduate of the École Supérieure de Commerce de Tours and an expert in Human Resources Management, France de Heere built her career in the international marketing departments of major groups such as Rhône-Poulenc Rorer and Coty-Lancaster. Throughout her career in business, she has maintained a keen sense of contact and a profound understanding of French luxury codes. Based in Versailles since 2000, she naturally combined her passion for the history of the Royal City with her desire to transmit the excellence of the uses and customs of our cultural heritage.

France de Heere, Founder and Advisor of L'Atelier du Savoir-Vivre

After a first successful collaboration with the Versailles Events agency, she founded L'Atelier du Savoir-Vivre in 2014. Its ambition is clear: to modernize the teaching of etiquette and French etiquette. His courses were initially aimed at an international clientele in search of authenticity and a better understanding of French culture, but French and French-speaking people quickly became interested in his approach. Individuals, groups, and companies regularly call on its expertise to improve the professional skills of their employees, a major driver of distinction in the contemporary business world.

Today, France de Heere's authority in the luxury sector is recognized by its peers. A teacher at EIML (École Internationale de Marketing du Luxe) and at MODART International (fashion school), she makes the future generation of managers aware of the subtleties of professional know-how and demanding relational elegance in the luxury and fashion sector. Its approach, imbued with simplicity and conviviality, goes beyond the academic framework to open up to social commitment. France works in particular with Les Cordees de la Réussite to remove the cultural and psychological obstacles faced by young people from modest backgrounds. Making them aware of the power of politeness, she transmits to them with kindness, respect for themselves and others, she gives them the tools they need to approach their higher career with confidence.